Upward Engine | Website Quote Tool

2. Current Site Analysis

Firecrawl maps the site to estimate scope: page count, forms, and hidden features.

3. Scoping Questions

Timeline

Desired launch date or deadline (optional)

Design

How many unique page designs / templates are needed?

Most sites need 4-6 (home, interior, contact, blog). The first 5 are included; each additional template is $250.

Content

Does the site need new content?

No, migrate existing content as-is Yes, AI written ($50/page) Yes, on-staff writers ($150/page)

Will the client provide brand assets (logo, photos, brand guide)?

Client provides We source / create them

How many locations / service areas need their own pages?

$100 per location page. Don't also count these in the new-content page count above.

SEO & Migration

Will the URL structure change from the current site?

If yes, every existing URL needs a 301 redirect mapped: $150 per 100 existing pages (page count comes from the crawl).

No, URLs stay the same Yes, URLs will change

Forms & Integrations

How should form submissions be handled?

Just email submissions to an inbox Integrate with a CRM

How many forms need conditional logic, multi-step flows, file uploads, or payments?

$250 per advanced form. A simple contact form doesn't count.

Do any forms collect medical or otherwise sensitive information (HIPAA)?

No Yes

Other third-party integrations needed

Booking / scheduling Live chat Email marketing Payment processing Reviews / reputation widget (+$150) Job board feedMARK REVIEW Payment portal carryoverMARK REVIEW

Set up analytics on the new site (GA4 + GTM)?

Free if GA4/GTM already exists on the current site (the crawl checks); otherwise $200.

Yes No

Features

Items marked MARK REVIEW are complex and will be flagged for Mark to review; they are not auto-priced.

Any custom functionality not covered above?

Hosting & Logistics

Who hosts the site?

Upward Engine hosts Client's hosting

Who handles domain / DNS?

Upward Engine Client

Ongoing maintenance plan Anything else worth noting?

1. Client Lookup